“Take Me Fishing” Campaign Reels In New Hampshire Anglers

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CONCORD, N.H. – It’s spring, and you know what that means: Fishing!  The New Hampshire Fish and Game Department is launching an outreach campaign to remind anglers of the fun and relaxation that fishing can bring, and to encourage them to renew their fishing license for 2008.

“You didn’t go fishing last year?  We want you back!” said Jon Charpentier, broadcast media and promotions manager for Fish and Game.  “There are dozens of reasons to get your fishing license in 2008 – for fun and health, for spending time with friends and family, for fresh air and a chance to get outdoors, and for the fact that your license dollars help keep conservation efforts alive in New Hampshire.”

Funded in part by a grant from the Recreational Boating & Fishing Foundation (RBFF), the outreach campaign will target anglers through direct-mail postcards, radio and print advertising and other public relations efforts.

Watch for the new campaign materials developed by RBFF, with signature images of children with fish, as well as families and friends having fun on the water.  One favorite tagline is, “Parents don’t frame pictures of their kid playing videogames,” accompanied by a snapshot of a grinning boy with a hefty panfish.  “I have two young boys of my own,” said Charpentier.  “We spend as much time as we can in the outdoors — and most of our favorite memories and pictures come from time spent fishing together. It’s been good for their health and my sanity.”  Charpentier pointed out that fishing is an especially affordable family activity, too, since kids under age 16 fish free in New Hampshire — and an annual NH resident license still costs less than 10 cents a day!

You may recognize the Take Me Fishing ads on radio and in local print media, reminding audiences that fishing is a proven stress-buster.  In a recent survey, 88% of anglers listed “relaxing” as the No. 1 benefit of fishing, and 70% listed “reduced tension” as the second-largest benefit.

Campaign materials encourage anglers to buy their license online, because it’s fast, easy, and cost-effective.  Fishing and hunting licenses can be purchased on the Fish and Game website (www.FishNH.com), or at one of nearly 240 license agents statewide.

Since the New Hampshire Fish and Game Department gets nearly half of its revenue from license sales, the recruitment and retention of licenseholders is critical to its financial stability — and to the conservation of fish, wildlife and habitats in New Hampshire.  Moreover, fishing is a powerful economic engine for the state, pumping $172.4 million into the state’s economy annually (US Fish & Wildlife Service, 2006 data).

The US Fish & Wildlife Service reports a nationwide decline in the number of anglers — 12% fewer people participated in fishing in 2006 than in 2001.  The outreach campaign was designed to counter a similar trend in New Hampshire, which would help minimize the loss of license revenue.  New Hampshire is the only state in New England to receive a grant from RBFF for their 30-state campaign this year.

The New Hampshire Fish and Game Department is the guardian of the state’s fish, wildlife and marine resources and their habitats.  To buy your fishing license or learn more about fishing in New Hampshire, visit www.FishNH.com.

RBFF is a nonprofit organization established in 1998 to increase participation in recreational angling and boating. RBFF helps people discover, share and protect the legacy of boating and fishing through national outreach programs including the Take Me Fishing campaign and Anglers’ Legacy. Visit www.RBFF.org.